Cross-Cultural Aspects of Tourism and Hospitalityauthored by Erdogan Koc makes a timely andsignificant contribution not only to tourism and hospitality research but also to cross-culturaltheory. This elegant book involves 13 chapters and is supplemented with 15figures, 51 tables,and a comprehensive index. Each chapter provides important insights into the cross-culturalaspects of the tourism and hospitality industry. Each chapter begins with a set of learningobjectives showing what the reader is expected to know after reading the chapter. Theauthor is also to be acclaimed for enriching each chapter with activities, exercises, and cas . . .estudies that can potentially contribute to a better understanding of the theoretical conceptsdiscussed in the text. Each chapter concludes with questions, recommended references forfurther reading, and research ideas for further development. The latter point makes thiswork valuable not only for undergraduate and postgraduate students but also for prospectivetourism and hospitality researchers and academicians who are interested in cross-culturalresearch. Overall, the book is a valuable reference that would attract a wide readership fromthefield of tourism and hospitality
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