Süresiz Ambargo

A Study on the Moderator Role of Vendor Trustworthiness on the Effect of perceived Usefulness and Ease of Use in Mobile Shopping on Purchasing Intention

Meziyet Uyanık | İbrahim Gürler

This study examines the effects of users' perceived usefulness and ease of use of mobile sites in their mobile purchasing processes on customer satisfaction and purchase intentions, according to users' perceived trustworthiness towards the vendor with the Technology Acceptance Model perspective.As a result of the analysis made with the data obtained through the survey from 460 active mobile shopping participants over 18, it was concluded that the perceived usefulness and perceived ease of use affect the participants' satisfaction with the mobile site. This satisfaction has a positive effect on ...Daha fazlası

Süresiz Ambargo

Investigating the Relationship Between Brand Experience Dimensions and Brand Resonance through two Different Brands Selected from the Cosmetics and Food Sectors

Bora Gündüzyeli

In today's global competitive environment, where the functional benefits of products and services converge, the concept of experience has become increasingly important for brands in creating customer loyalty. In the present study, the effects of sensory, affective, behavioral and intellectual dimensions of brand experience on brand resonance, which represents a high level of active loyalty and interaction in the brandcustomer relationship, were examined through two brands selected from two different sectors. The research was carried out using the survey method by reaching a total of 465 people ...Daha fazlası

Erişime Açık

Some Generalized Results on Grey Number Operations Based on Liu-Lin Axioms of Greyness Degree and Information Content

Ozan Çakır | İbrahim Gürler | Bora Gündüzyeli

In this manuscript, with grounding in Liu–Lin axioms of greyness degree and information content, we provide new results that relate to these concepts in consideration of a number of mathematical operations over a sequence of grey numbers. In particular, we derive greyness degree results of summation, conic combination, and convex combination of a sequence, as well as inverse of a number and normalization of a number over a sequence. Then, we turn our attention to prove information content results for the union and intersection of a sequence. We illustrate our results by using a simple Monte Ca ...Daha fazlası

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