Cross-cultural aspects of tourism and hospitality: a services marketing and management perspective, 1st edition

Derya Demirdelen Alrawadieh

Cross-Cultural Aspects of Tourism and Hospitalityauthored by Erdogan Koc makes a timely andsignificant contribution not only to tourism and hospitality research but also to cross-culturaltheory. This elegant book involves 13 chapters and is supplemented with 15figures, 51 tables,and a comprehensive index. Each chapter provides important insights into the cross-culturalaspects of the tourism and hospitality industry. Each chapter begins with a set of learningobjectives showing what the reader is expected to know after reading the chapter. Theauthor is also to be acclaimed for enriching each cha ...Daha fazlası