Applications of data mining algorithms for customer recommendations in retail marketing

Elif Delice

In recent years, researchers have highlighted how large volumes of data can be transformed into information to determine customer behaviors, and data mining applications have become a major trend. It has become critical for organizations to use a tool for understanding the relationships between data to protect their marketplace by increasing customer loyalty. Thanks to data mining applications, data can be processed and transformed into information, and in this way, target audiences can be determined while developing marketing strategies. This chapter aims to increase the market share with pro ...Daha fazlası