Digital Media in Sports Organizations: The Mediator Role of Social Media Addiction in FoMO and Compulsive Online Shopping

Ayşe Demir

The impact of communication on individuals and the masses is undeniable. Now, every domain of daily life is influenced by the power of communication thanks to developing technology. The present study aimed to explore the relationship between fear of missing out (FoMO) and compulsive online shopping and investigate the mediator role of social media addiction on this relationship. The sample consisted of randomly selected 205 sports volunteers, 77 females (37.6%) and 128 males (62.4%), taking part in the 16th NKolay Istanbul Half Marathon on April 4, 2021. We collected the data using the “Fear o ...Daha fazlası