The Effect of Emotional Intelligence on Social Media Advertising Perception

Menekşe Kılıçarslan

Changing technological conditions are reflected in our lifestyles and online shopping has become more common day by day. In this case, social media tools used sparingly have become a powerful marketing tool. The combination of advertising is the theory of communication and is done with the aim of making them take the purchasing action. The motivation that forms the beginning of purchasing is heavily influenced by emotions. The concept of emotional intelligence, which is becoming more important day by day, has achieved the success it deserves within the discipline.The purpose of this study is t ...Daha fazlası