Impacts of Market Orientation on Firm Performance in SMEs of Turkey: A Serial Mediation Approach

Burcu Özgül

No previous studies in the literature have investigated the serial mediation impact of innovation capability and product innovation on the in°uence of market orientation on ¯rm performance. The focus in this research is on the role of the combination of innovation capability and product innovation in the in°uence of market orientation on ¯rm performance. To that end, it is aimed to examine the direct and indirect impacts of market orientation on ¯rm performance (through innovation capability and product innovation, respectively). The data collected from 739 small and medium-sized enterprises ( ...Daha fazlası