The impact of social innovation on environmentally friendly product involvement

PurposeInvolvement plays a crucial role in understanding consumer behavior. In recent years, the concept of social innovation has gained momentum, resulting in the development of eco-friendly products and initiatives to tackle societal issues. This trend is driven by consumers, who are increasingly aware of the social benefits of the products they buy. The present study aims to investigate how socially innovative, environmentally conscious consumers can influence their engagement with eco-friendly products.Design/methodology/approachResearchers aimed to investigate the impact of social innovation on involvement in environmentally friendly products. They selected active members of various environmental organizations operating in the country to conduct the study. Convenience sampling was used to reach out to these members, and the managers of these organizations sent an electronic questionnaire to all members' email addresses.FindingsThe study found that socially innovative, environmentally conscious consumers tend to be more interested in the symbolic meaning and pleasure of products, leading to a decrease in perceived risk and risk importance.Originality/valueThere are limited studies examining the relationship between social innovation and product innovation. Therefore, the novelty of this research lies in its exploration of the relationship between these two concepts. Unlike previous studies, this research found a negative relationship between the dimensions of risk importance and risk probability. This result was interpreted as environmentally friendly products being sensitive to public welfare and not being perceived as risky by environmentalists.

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Eser Adı
(dc.title)
The impact of social innovation on environmentally friendly product involvement
Yazar
(dc.contributor.author)
Tayfun Güven
Yayın Yılı
(dc.date.issued)
2024
Tür
(dc.type)
Makale
Özet
(dc.description.abstract)
PurposeInvolvement plays a crucial role in understanding consumer behavior. In recent years, the concept of social innovation has gained momentum, resulting in the development of eco-friendly products and initiatives to tackle societal issues. This trend is driven by consumers, who are increasingly aware of the social benefits of the products they buy. The present study aims to investigate how socially innovative, environmentally conscious consumers can influence their engagement with eco-friendly products.Design/methodology/approachResearchers aimed to investigate the impact of social innovation on involvement in environmentally friendly products. They selected active members of various environmental organizations operating in the country to conduct the study. Convenience sampling was used to reach out to these members, and the managers of these organizations sent an electronic questionnaire to all members' email addresses.FindingsThe study found that socially innovative, environmentally conscious consumers tend to be more interested in the symbolic meaning and pleasure of products, leading to a decrease in perceived risk and risk importance.Originality/valueThere are limited studies examining the relationship between social innovation and product innovation. Therefore, the novelty of this research lies in its exploration of the relationship between these two concepts. Unlike previous studies, this research found a negative relationship between the dimensions of risk importance and risk probability. This result was interpreted as environmentally friendly products being sensitive to public welfare and not being perceived as risky by environmentalists.
Açık Erişim Tarihi
(dc.date.available)
2024-05-14
Yayıncı
(dc.publisher)
Emerald Publishing
Dil
(dc.language.iso)
En
Konu Başlıkları
(dc.subject)
Environmentalism; Environmentally friendly product; Product involvement; Social innovation
Tek Biçim Adres
(dc.identifier.uri)
https://hdl.handle.net/20.500.14081/2085
ISSN
(dc.identifier.issn)
2515-8961
Dergi
(dc.relation.journal)
Innovation and Management Review
Esere Katkı Sağlayan
(dc.contributor.other)
Guven, Tayfun
Esere Katkı Sağlayan
(dc.contributor.other)
Cam, F. Burcu
Esere Katkı Sağlayan
(dc.contributor.other)
Bilgili, Bilsen
Esere Katkı Sağlayan
(dc.contributor.other)
Ercis, Aysel
DOI
(dc.identifier.doi)
10.1108/INMR-10-2021-0191
Orcid
(dc.identifier.orcid)
0000-0002-2493-6909
wosauthorid
(dc.contributor.wosauthorid)
JJS-2938-2023
Department
(dc.contributor.department)
Yönetim Bilişim Sistemleri
Wos No
(dc.identifier.wos)
WOS:001222317200001
Veritabanları
(dc.source.platform)
Wos
Veritabanları
(dc.source.platform)
Scopus
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