Applications of data mining algorithms for customer recommendations in retail marketing

Elif Delice

In recent years, researchers have highlighted how large volumes of data can be transformed into information to determine customer behaviors, and data mining applications have become a major trend. It has become critical for organizations to use a tool for understanding the relationships between data to protect their marketplace by increasing customer loyalty. Thanks to data mining applications, data can be processed and transformed into information, and in this way, target audiences can be determined while developing marketing strategies. This chapter aims to increase the market share with pro ...Daha fazlası

Makale 2022 The Future of Data Mining , pp. 2 - 49 93 Görüntülenme

The future of data mining

Cem Ufuk Baytar

The purpose of this book is to discuss data mining, which is a subset of data science, from a variety of perspectives. With the technological advances of recent years, new software and hardware-based systems are available in most business environments. With these systems, data production continues to increase in personal, corporate, commercial and many other areas. Information systems convert raw data, which alone are not so meaningful, into information after the processes are applied. Database systems are necessary for the storage and management of the information generated. Revealing meaning ...Daha fazlası

Kitap 2022 The Future of Data Mining , pp. 1 - 142 70 Görüntülenme

Data analytics applied to the human resources industry

Cem Ufuk Baytar

The department of human resources in companies plays an active role in the architecture of a strategic workforce in terms of creating and managing human capital. It is necessary to embody its strategies with appropriate raw data and accurate analyses. Human resources management gains the feature of being a strategic partner in company management by generating strategies based on consistent measurements related to the workforce. As a result of such an approach, it has an important place in creating competition in businesses and maintaining the existence of businesses. Innovations, which emerge ...Daha fazlası

Makale 2022 The Future of Data Mining , pp. 1 - 12 93 Görüntülenme