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Sustainability marketing: The intersection of sustainability and marketing for a better world

Meziyet Uyanık

This study aims to provide readers with a holistic perspective on sustainability marketing by evaluating the sustainability focus in marketing within the historical development process and with a critical eye. Different sustainability-based marketing approaches were examined comparatively, and the role of marketing in the sustainable development agenda was discussed. Thus, it contributed to the ongoing debate on whether sustainability and marketing are mutually inclusive or exclusive concepts. Although important marketing steps have been taken to address the world's sustainability problems, th ...Daha fazlası

Kitap Bölümü 2024 IGI Global 3 Görüntülenme Süresiz Ambargo

Erişime Açık

The impact of social innovation on environmentally friendly product involvement

Tayfun Güven

PurposeInvolvement plays a crucial role in understanding consumer behavior. In recent years, the concept of social innovation has gained momentum, resulting in the development of eco-friendly products and initiatives to tackle societal issues. This trend is driven by consumers, who are increasingly aware of the social benefits of the products they buy. The present study aims to investigate how socially innovative, environmentally conscious consumers can influence their engagement with eco-friendly products.Design/methodology/approachResearchers aimed to investigate the impact of social innovat ...Daha fazlası

Makale 2024 Innovation and Management Review 8 Görüntülenme

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Efficiency analysis of solar farms by UAV-based thermal monitoring

Semih Sami Akay

Solar energy is a rapidly growing industry, and the performance analysis and maintenance of solar farms are crucial for ensuring their photovoltaics efficiency and longevity. In this context, many solar farms are established and it is crucial for energy producers to operate these farms efficiently. However, control of solar degradation panels locally takes time and control procedures are a challenge for the producers particularly for large farms. In recent years, the use of unmanned aerial vehicles equipped with thermal imaging sensors has emerged as a promising technique for monitoring solar ...Daha fazlası

Makale 2024 Elsevier B.V. 12 Görüntülenme

Where is digital retailing evolving? An evaluation from the perspective of digital retailing technologies

Cansu Gökmen Köksal

This study delves into the intricacies of digitalization in the retail industry and how it has evolved with the onset of the industrial revolution. It explores the dynamics of this process and proposes several frameworks for categorizing digital retailing technologies. Additionally, the study highlights the core technologies that are integral to this transformation. Moreover, it examines the shift from conventional retail practices to metaverse retailing, showcasing the distinctive attributes of this model. Lastly, the research delves into the factors that are set to shape the future of retail ...Daha fazlası

Kitap Bölümü 2024 IGI Global 4 Görüntülenme Süresiz Ambargo

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Hybrid model-based prediction of biomass density in case studies in Turkiye

Buket İşler

Growing global concern over natural resource degradation due to urbanisation and population growth emphasizes the critical need for innovative solutions. Addressing this imperative, our study pioneers the integration of cutting-edge artificial intelligence (AI) methods to investigate crucial changes in vegetation density. In this context, a hybrid model, which harmoniously integrates conventional artificial neural network (ANN) models with the innovative Wavelet-ANN (W-ANN) approach, was employed in two case pilot areas, namely on Alanya in Antalya and Iznik in Bursa, Turkiye, renowned for the ...Daha fazlası

Makale 2024 Ecological Informatics79 8 Görüntülenme

Detection of Printing Errors in 3D Printers Using Artificial Intelligence and Image Processing Methods

Harun Baydoğan

This article aims to employ artificial intelligence and image processing methods for the detection of print errors in three-dimensional (3D) printers. 3D printers represent a technology that offers various advantages; however, errors may occur during or after the printing process. These errors can impact the print quality, reliability, and functionality. Therefore, it is crucial to detect and prevent printing errors. In this research, image processing and artificial intelligence methods will be utilized to automatically identify, classify, and measure printing errors. These methods will take i ...Daha fazlası

Bildiri 2024 Springer Science and Business Media Deutschland GmbH 0 Görüntülenme Süresiz Ambargo

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Examination on the current conduction mechanisms of Au/n-Si diodes with ZnO-PVP and ZnO/Ag2WO4 -PVP interfacial layers

İlke Taşçıoğlu

This study reports a comparative characterization of Au/n-Si Schottky diodes/contacts (SDs) with hydrothermally synthesized ZnO-PVP and ZnO/Ag2WO4-PVP interfacial layers, which outperforms conventional metal-semiconductor Schottky diode structures. This characterization is important because these structures outperform traditional metal-semiconductor Schottky diodes due to the presence of an interfacial layer, allowing barrier height control, surface passivation, and leakage current reduction. Based on the thermionic emission (TE) theory assumed to be the dominant current mechanism across, SDs ...Daha fazlası

Makale 2023 Journal Of Sol-Gel Science And Technology107 ( 3 ) , pp. 5 - 547 21 Görüntülenme

Security of digital transformation in the healthcare sector: Protection of medical data and solutions to cyber threats

Elif Tekin

This study addresses the swift digital transformation in healthcare by focusing on the heightened importance of safeguarding sensitive medical data. The main objectives are a detailed exploration of the security aspects of digital transformation and proposing effective solutions against emerging cyber threats, particularly emphasizing the protection of medical data. Conducting a systematic literature review, the study examines various academic resources from reputable databases, highlighting themes like digital transformation and security, medical data security, and cyber threats and defense. ...Daha fazlası

Kitap Bölümü 2024 IGI Global 10 Görüntülenme Süresiz Ambargo

Wireless Power Transfer

Güngör Bal

Wireless power transfer (WPT) is the process of transferring electrical energy from a power source to a load without an electrical connection. The reason why WPT has become popular today can be listed as the effects that make human life easier, the absence of cable complexity, etc. In the first section basic information are given about WPT, which many researchers are working on today, then a brief history of WPT is provided from past to present. The various types of WPT are briefly described and detailed information about WPT systems with magnetic resonant coupling is presented. Later, basic i ...Daha fazlası

Kitap Bölümü 2023 Elsevier 8 Görüntülenme

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A RESEARCH ON THE EFFICIENCY OF DISTANCE EDUCATION IN UNIVERSITIES DURING THE PANDEMIC

Ramazan Bilge

During the pandemic period, there have been such upheavals from production methods to distribution strategies, and from supply methods to corporate functioning. Accordingly, it would not be wrong to say that all companies and sectors, regardless of national or international, are part of this fundamental transformation. When the education sector was evaluated from the same perspective, it is possible to say that it is one of the sectors most affected by the differences created by this pandemic. For instance, very soon after the pandemic, almost all higher education institutions switched to dist ...Daha fazlası

Makale 2024 Turkish Online Journal of Distance Education25 ( 2 ) 23 Görüntülenme

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Detecting SQL injection attacks by binary gray wolf optimizer and machine learning algorithms

Mahsa Torkamanıan Afshar

SQL injection is one of the important security issues in web applications because it allows an attacker to interact with the application's database. SQL injection attacks can be detected using machine learning algorithms. The effective features should be employed in the training stage to develop an optimal classifier with optimal accuracy. Identifying the most effective features is an NP-complete combinatorial optimization problem. Feature selection is the process of selecting the training dataset's smallest and most effective features. The main objective of this study is to enhance the accura ...Daha fazlası

Makale 2024 Neural Computing and Applications 10 Görüntülenme

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Software Quality Measurement Modelling Using AHP and Promethee Methods

Metin Zontul

As competition in tlie industries relying on software increases, software product quality has become a prominent factor in the competition since quality issues within software-applications have a drastic effect on the organizations' reputation, and their customers experience. It has become more important to define and follow software quality metrics in order to determine the current situation in terms of quality of the developed software applications and to ensure continuous improvement. Within the scope of this paper, software products belonging to a technology company were ranked in terms of ...Daha fazlası

Bildiri 2021 Proceedings - 6th International Conference on Computer Science and Engineering, UBMK 2021 , pp. 6 - 612 244 Görüntülenme