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Bulunan: 415 Adet 0.026 sn
Tam Metin [2]
wosquality [4]
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Fakültelerİstanbul Topkapı Üniversitesi Kurum Koleksiyonu
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FENOMEN PAZARLAMASINDA TÜKETİCİ SATIN ALMA NİYETİNE ETKİ EDEN FAKTÖRLER: PARASOSYAL ETKİLEŞİMİN ETKİLERİ VE ÖNCÜLLERİ

Cansu Gökmen Köksal

Günümüzde firmalar ürünlerinin ve hizmetlerinin tutundurulması için sosyal medya (SM) ünlüleri ile iş birliği yapmakta ve bu uygulama fenomen pazarlaması olarak isimlendirilmektedir. Fenomen pazarlamasının başarısında takipçilerin SM ünlüleri ile kurduğu parasosyal etkileşimin önemi bazı araştırmalara konu olmuş olsa da parasosyal etkileşimin temel dinamiklerine ve etkilerine dair araştırmalara olan ihtiyaç sürmektedir. Bu anlamda, çalışma özellikle COVID-19 salgını sürecinde güçlenen parasosyal etkileşimin gelişiminde etkil bireysel (bağlanma tarzları) ve durumsal psikolojik faktörleri (sosya ...Daha fazlası

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ARIMA-ARIMAX Yöntemiyle Türkiye Havayolu Yolcu Talep Tahmin Modellemesi, Öngörüsü Ve Karşılaştırması

Vahap Önen

Havayolu yolcu talebinin belirlenmesi makro ve mikro ekonomik açından ülkelerin ekonomisine etki eden önemli bir girdi unsurudur. Bundan dolayı hemen hemen tüm ülkeler havayolu yolcu talebi tahmin ve öngörüsüne yönelik sürekli araştırmalar yapmaktadır. Bununla birlikte geçmişten günümüze tahmin ve öngörü modellerinde bir çok yeni yöntemler geliştirilmiştir. Bu çalışmanın amacı, güncel verilerin ışığı altında Türkiye havayolu yolcu sayısını ARIMA ve ARIMAX yöntemlerine dayalı olarak model tahminlemesi, öngörüsünün yapılması ve kullanılan ekonometrik modellerden hangisinin daha iyi olduğunun bel ...Daha fazlası

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Elliptic Quaternion and Elliptic linear Interpolation

Melisa Rahebi

Spherical spline quaternion interpolation has been done on sphere in Euclidean space using quaternions. In this paper, we have been done elliptic quaternion linear interpolation on ellipsoid using elliptic quaternions. This interpolation curve is called Elerp elliptic linear interpolation. In addition, ESquad (spline elliptic quaternion interpolation) is defined by using the group structure feature of elliptic quaternion on ellipsoid.

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The Relationship between Attitudes Towards Supervision and Perceived Self-Efficacy in Physical Education Teaching Majors

Gülsüm Yılmaz

The purpose of this study is to examine whether physical education teacher candidates' self-efficacy perceptions and attitudes towards supervision differ according to gender and grade level (1st, 2nd, 3rd, and 4th grades) and whether there is a relationship between self-efficacy perceptions and attitudes toward supervision. A total of 147 teacher candidates, 72 women, and 75 men participated in the research. The mean age of female teacher candidates is 21.51, while it is 21.65 for males. The Demographic Information Form, Teacher Sense of Self-Efficacy Scale-Short Form, and Attitudes Toward Sup ...Daha fazlası

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Classification of Zinc-Coated Parts in Accordance with their Brightness Degree using Deep Learning Techniques

Metin Zontul

A novel technique was suggested to measure the brightness of the coated parts. The algorithm of Mask RCNN was used to detect the relevant region on the whole image. The pixels of black lines, which are associated with the brightness of the coating and reflected from the foreground, were counted using image processing technique. These pixels were used as the output in the machine learning training to classify the coated parts. The output was binarized to classify the coated plates as “Pass” and “Fail”. It was found that the RF model was the best model. The scores of its accuracy, F1, precision, ...Daha fazlası

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CIRCULAR START-UPS IN TURKEY: AN EXPLORATORY STUDY

Özlem Kunday

increasing. Such a transition can be made possible through the conversion of existing business models as well as the introduction of new, circular ones. When it comes to application, circular business models can be adopted by both existing companies and start-ups. Among these two, academic research has traditionally focused more on existing companies. Therefore, more studies are needed on circular economy related activities of start-ups. As an exploratory study, this research analyses circularity strategies and circular business models used by start-ups within Turkey. The analysis is based on ...Daha fazlası

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The impact of social innovation on environmentally friendly product involvement

Tayfun Güven

PurposeInvolvement plays a crucial role in understanding consumer behavior. In recent years, the concept of social innovation has gained momentum, resulting in the development of eco-friendly products and initiatives to tackle societal issues. This trend is driven by consumers, who are increasingly aware of the social benefits of the products they buy. The present study aims to investigate how socially innovative, environmentally conscious consumers can influence their engagement with eco-friendly products.Design/methodology/approachResearchers aimed to investigate the impact of social innovat ...Daha fazlası

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Differential Diagnosis of Diabetic Foot Osteomyelitis and Charcot Neuropathic Osteoarthropathy with Deep Learning Methods

Gökalp Tulum

Our study aims to evaluate the potential of a deep learning (DL) algorithm for differentiating the signal intensity of bone marrow between osteomyelitis (OM), Charcot neuropathic osteoarthropathy (CNO), and trauma (TR). The local ethics committee approved this retrospective study. From 148 patients, segmentation resulted in 679 labeled regions for T1-weighted images (comprising 151 CNO, 257 OM, and 271 TR) and 714 labeled regions for T2-weighted images (consisting of 160 CNO, 272 OM, and 282 TR). We employed both multi-class classification (MCC) and binary-class classification (BCC) approaches ...Daha fazlası

Where is digital retailing evolving? An evaluation from the perspective of digital retailing technologies

Cansu Gökmen Köksal

This study delves into the intricacies of digitalization in the retail industry and how it has evolved with the onset of the industrial revolution. It explores the dynamics of this process and proposes several frameworks for categorizing digital retailing technologies. Additionally, the study highlights the core technologies that are integral to this transformation. Moreover, it examines the shift from conventional retail practices to metaverse retailing, showcasing the distinctive attributes of this model. Lastly, the research delves into the factors that are set to shape the future of retail ...Daha fazlası

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ÇALIŞANLARDA YAŞAMIN ANLAMI ALGISININ İŞKOLİKLİK DAVRANIŞI ÜZERİNDEKİ ETKİSİ: SAĞLIK SEKTÖRÜNDE BİR ARAŞTIRMA

Rana Özyurt Kaptanoğlu

Bu çalışmanın amacı sağlık sektöründe çalışanlarda yaşamın anlamı algısının işkoliklik davranışına etkisini ölçümleyerek irdelemektir. Bu amaçla, İstanbul ili Avrupa yakasında sağlık sektöründe çalışan 467 sağlık çalışanına kolayda örnekleme yöntemi ile ulaşılmış, anket yolu ile veri toplanmıştır. Elde edilen veriler SPSS 25.0 istatistik paket programında güvenilirlik testi, faktör analizi, korelasyon analizi ve regresyon analizi kullanılarak değerlendirilmiştir. Çalışmada yaşamın anlamı ve işkoliklik kavramları pozitif psikoloji ve örgütsel davranış disiplini kapsamında ele alınmıştır. Yapıla ...Daha fazlası

Detection of Printing Errors in 3D Printers Using Artificial Intelligence and Image Processing Methods

Harun Baydoğan

This article aims to employ artificial intelligence and image processing methods for the detection of print errors in three-dimensional (3D) printers. 3D printers represent a technology that offers various advantages; however, errors may occur during or after the printing process. These errors can impact the print quality, reliability, and functionality. Therefore, it is crucial to detect and prevent printing errors. In this research, image processing and artificial intelligence methods will be utilized to automatically identify, classify, and measure printing errors. These methods will take i ...Daha fazlası

Security of digital transformation in the healthcare sector: Protection of medical data and solutions to cyber threats

Elif Tekin

This study addresses the swift digital transformation in healthcare by focusing on the heightened importance of safeguarding sensitive medical data. The main objectives are a detailed exploration of the security aspects of digital transformation and proposing effective solutions against emerging cyber threats, particularly emphasizing the protection of medical data. Conducting a systematic literature review, the study examines various academic resources from reputable databases, highlighting themes like digital transformation and security, medical data security, and cyber threats and defense. ...Daha fazlası

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